Sunday, 24 July 2011

SRK might be the new IIFA ambassador

ZOOM inform that SRK is being offered to step into the role, left/vacant by Mr. Bachchan. After going through the last two award shows without a brand ambassador, it seems that the next edition of the International Indian Film Academy (IIFA) Awards will have a new face. And it seems like, Shahrukh Khan, who has been a sort of informal ambassador of IIFA this year, might be officially roped in.
Previously Amitabh Bachchan was the ambassador of the award function. However, he and the organisers, Wizcraft, reportedly parted ways early last year, albeit amicably.
SRK was being heralded as the new face of the awards after he confirmed to perform at the show in Toronto last month. However, it was only recently after a promo featuring him in the forthcoming telecast of the awards went on air that the organisers made the final decision, according to our sources.
A source informs that it was ‘Sabbas Joseph’, founder director of Wizcraft, who suggested his name. "While watching the promo, Sabbas remarked that Shahrukh would make a wonderful ambassador," revealed our source.

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