Tuesday, 19 July 2011

Strategy to promote two films at a time

Everyone is talking about SRK’s- 'RA.ONE' and 'DON 2'. The two big bannered films, releasing in a quick blink of time on 26 October and 23 December, respectively. However, everyone's wondering if the promotions will overlap, since there's not much gap between the two releases. It seems that SRK having some busy moments till the release date passed to promote each of two identically, the moment SRK completes promoting RA.ONE, he will soon move on to DON 2, which might lead to overexposure for the star in question.

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